The next generation of graphics cards have been unveiled, which will initially consist of three cards: RTX 4090 24 GB ($1599), RTX 4080 16 GB ($1199) and RTX 4080 12 GB ($899). However, the prices are suggested retail prices, and as we've learned in recent years, it's not impossible for them to skyrocket when the cards are actually released, depending on availability and how eager enthusiasts are to snap them up.

The card is powered by the new Ada Lovelace architecture, which should provide better ray tracing capabilities and access to version three of Nvidia's AI-based upscaling technology, DLSS 3. This new version should be able to reconstruct significantly more of each display (up to seven-eighths), which relieves both graphics card and processor and provides better performance. The downside, in turn, is that this technology will not be available for previous RTX cards, but only the 4000 series.

The RTX 4090 is supposed to be released on October 12, while the two RTX 4080 cards are due in November. However, at the launch of the 3000 series there was a severe shortage of cards, so it remains to be seen if Nvidia is better prepared for the demand this time around.