EA on microtransaction-advertising aimed at children: “Should not have been there”

Did EA just do it again?
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Earlier this week, it emerged that EA in a toy catalog, which is thus aimed at children, advertised microtransactions in Fifa 21. Now EA is responding to the criticism they have received and admits that the advertisement should not have appeared in Smyth’s newspaper to begin with. A statement from Eurogamer said:

“We take very seriously the responsibilities we have when marketing EA games and experiences in channels seen by children.”

Despite this, the advertisement has found its way into the newspaper, but EA promises that it will not be seen in additional catalogs that will be distributed during the remainder of 2020. It must also “immediately” have begun to review its routines so that this is not repeated in the future.

“… an immediate review of all future media placements and are working to ensure each of our marketing efforts better reflects the responsibility we take for the experience of our younger players.”

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